Van Westendorp survey-based price range assessment
Main options input van Westerndorp
Load file
File must be comma-separated, first row must include variable names, first column must be respondent ID
Choose CSV File
Browse...
Select the variable that captures the TOO EXPENSIVE price
Select the variable that captures the GETTING EXPENSIVE price
Select the variable that captures the GETTING CHEAP (bargain) price
Select the variable that captures the TOO CHEAP price
Obtain bootstrap confidence intervals for optimal price points
What level of confidence?
90%
95%
99%
Basic data descriptives
Van Westendorp analysis
Developed by Peter Ebbes, HEC Paris, for classroom purpose (version: 102016).